Sequential Request Strategies Summary


Summary Template

Topic Summaries

  1. Measurement

Sequential request strategies (SRS) is broken down into two categories: Foot-in-the-door (FITD) and Door-in-the-face (DITF). In a meta-analysis of SRS, a number of measures were used to assess the practical application of FITD and DITF. In all FITD studies, small request were made to naive participants along with subsequent large request. All request were specific to a given situation. Following is a list of these situations that enabled measurement of FITD: Money donations, Donation of time for volunteer work, Completion of a survey, Willingness to help with a recycling campaign, and Participation in an experiment. In all DITF studies, large request were made to naive participants followed by a smaller request.

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For information or feedback contact Steve Booth-Butterfield: sbb@access.mountain.net

SRS Team, Department of Communication Studies, West Virginia University
© Steve Booth-Butterfield and the SRS Team, 1996
Created February 21, 1996; Last updated February 21, 1996.