The same was done as in Study 1, except new experimenter(s) were used because although the experimenter(s) in Study 1 were nlind to the initial request size, he was aware of the time delay of subsequent requests.
Subjects in two different experimental groups were approached in their
homes on two occasions. First, they were either asked to comply with a
small or moderate task. They were later (after one week) asked to comply
with a much larger task. Individuals in the control condition were
approached only once and were asked to comply with the large request.
Also, sex of the requester was manipulated. Some subjects were approached
by males, others by females, to see if sex of requester had an effect on
compliance-gaining.
Three conditions of perceived prior compliance were used(none, half, or
all). Of the 80 subjects in each perceived prior compliance condition, half
received the low reactance insertion; the other half received the high
insertion message.
Experimenters (5 male, 4 female) asked same-sex subjects for compliance
using one of the three experimental conditions. Experimenters were all
college age and were blind to the experimental hypotheses.
The study was done using a foot-in-the-door group, a low-ball group,
and a control group. Each group received a similar request which was
structured to fit the specific group type. The experimenter went door
to door in the dormitory.
Those selected for each experimental group were contacted by telephone
and asked to comply with one of the following requests.The control group
was simply asked if they would be willing to donate blood. A small request
experimental group was asked if they were willing to answer a few questions
regarding blood donation. Those who agreed were asked five questions which
included the wether they had ever donated blood before. Those in the
minimal-then-critical request experimental group were asked to let the
blood organization put a poster on their door which would advertise the
location of their bloodmobile. If they agreed, they were asked the
location of their room, their age, and if they had ever donated blood
before. The extreme-then-critical request group was asked if they would
be willing to recruit 4 friends to donate blood at the upcoming bloodmobile
visit. Those who complied were asked their age and if they had ever donate
d blood. On the nights prior to the bloodmobile visit, all of the
participants were called by a different experimenter who informed them of
the upcoming visit and asked them if they would be willing to donate blood.
Those who said yes were told the location and the time of the bloodmobile
visit.
Two female experimenters individually approached selected rooms between
6:00 and 10:00 p.m. and made their initial request to the person who
answered the door. Persons who agreed to comply with the initial request
were given a poster that stated the time, place, and the date of the
bloodmobile visit and that contained the American Red Cross logo. The
experimenter took the subjects name and recorded his or her sex and then
thanked the person for their help. Those who did not want to help were
thanked for listening. If no one answered the door of a preselected room,
another room on the hall was randomly selected. The timing of a initial and
critical request was manipulated by making the initial request on the
Wednesday (5-day delay), Friday (3-day delay) or Monday evening (no delay)
prior to the bloodmobile visit. In the 5-day and 3-day delay condition,
persons were asked by a differents experimenter if they were willing to
donate blood. In the no-delay condition, after the person had complied with
the initial request, the experimenter continued with the critical request.
In the control condition, persons were simply contacted for the first time
on Monday evening proceding the bloodmobile visit and asked if they would
donate blood.
During routine initial request, subjects were asked to answer few
questions about blood donation. If they agreed, they were asked five
questions. During poster request, subjects were asked to allow blood
organization to put a poster on their dormitory room door to advertise the
bloodmobile visit. If they agreed, information about the location of their
room was obtained as well as their age, and whether they had ever donated
blood. The final upcomming bloodmobile visit. If they agreed, they were told
to call four friends, tell them that the bloodmobile would be on campus
following Monday and Thuesday, and ask them to donate. Experimental subjects
as well as the members of the control group were then contacted on the
following Sunday and Monday and informed that the bloodmobile would be on
campus for two days. They were asked if they would be willing to donate
a unit of blood. In this study, there were three experimental condition
ranging from a small initial request to a moderate initial request to a
large initial request. There was also a control group with no initial
request.
Five to six days prior to the blood mobile visit, reseach participants
were contacted in person by an experimenter who delivered on of three
initial requests to whomever answered the door of a choosen dormitory
room. Depending on the condition the room had been assigned, the
participants were asked a routine initial request, poster request, or a
large initial request. Those who were asked a routine initial request were
asked to answer six or seven questiones about their knowledge of and
experience with blood donation. Participants who were asked a poster request
were asked if they would put a poster on their door to advertise the
bloodmobile visit on campus. Those subjects who were assigned to the large
initial request condition were asked to recruit four friends to donate
blood. Persons who agreed to the requests were asked the questiones, given
the poster, or told how to recruit friends. The subjects were then asked
their names and if they had ever donated blood. Records were kept of all of
those who reported conditions that legitimately disqualified them from
donating blood. On the evening proceding the bloodmobile visit, all
subjects who had received an initial request and the persons in the control
group were contacted by a different experimener and asked to donate blood
the following day. If they agreed, they were reminded of the time and place
and told to eat a good meal before they came to donate. Everybody was
thanked for his or her time.
Subjects were randomly assigned to four conditions. Those conditions were
: Performance condition, Agree-Only condition, Familiarization condition,
and One-Contact only condition. The Familiarization condition was added to
the design after the other three condition had been completed. All contacts
were by telephoneand all calls were made by the same experimenter who
identified himself as the same person each time. All calls were made in
the morning. For the three groups that were contacted twice, the first call
was made either on Monday or Thuesday and the second call was always made
three days later. All large requests were made on Thursday or Friday. The
subjects in the first condition (Performance condition) were called and
asked some questiones. In the second condition (Agree-Only condition) the
subjects were only told that the researcher were lining up respondents for
the survey and the subject would be contacted later. The subjects in the
third condition (Familiarization condition) were called and told about the
organization the experimenter said he worked for and the survey they were
conducting, listed the questiones he was asking, and then said that he was
only letting her know of the existence of the organization.
The 112 subjects were divided into five conditions. All subjects were
contacted between 1:30 and 4:30 on weekday afternoons. Two experimenters,
one female and one male, were employed and a different one always made the
second request. They went to the home of the subjects and interviewed them
on a face-to-face basis. An effort was made to select neighborhoods that
were as homogeneous as possible. On each block every third to fourth house
was approached, and all subjects on that block were in one experimental
condition. In addition, for everu four subjects, a fith house was selected
as a control condition, but that household was not contacted. The
experimenters did not communicate with each other what conditions had been
run on a given block nor what condition a particular house was in.
The small-sign, safe-driving experimental condition was asked to put a
sign on their car as a reminder of a safe driving. The other three
experimental groups were approached by Keeping California Beautiful
Committee and subjects were asked to put a sign on their lawn. Two
petition groups were asked to sign a petition which was being sent to
California's United States Senators. The petition advocated support for
any legislation to promote either safe driving or keeping California
beautiful. The second contact was made two weeks later. At the second
contact all subjects were asked the same thing which was whether or not
they would be willing to install a sign in their yard stating "Drive
Carefully" for one week. They were told that someone would install it
and remove it at the end of the week. The experimenter recorded the
subjects response.
The sample was initially divided into three treatment groups. Group 1 was
a control group consisting of 294 subjects. No contact was made with these
individuals prior to their receipt of the survey, no was any incentive
provided for participating in the study. Group 2 also received no contact
prior to the receipt of the survey, but the 294 subjects in this group did
receive the 50 cent incentive enclosed with the survey for participating in
the study. Subjects in group 3 were induced to respond to the survey by
means of a FITD procedure. The subjects in group 3 were contacted by
telephone prior to the receipt of the survey and asked to answer a brief
series of agree/disagree questions about telephone usage patterns. Of the
214 subjects contacted only 28 (13%) declined the interview. All subjects
contacted received the survey regardless of whether they agreed to the
telephone interview.
One-half of all nonrespondents in each of the three original groups received
a follow-up mailing that included another survey and a 50 cent incentive.
The other nonrespondents received only a follow-up letter and another copy
of the survey. This resulted in a total of six distinct treatment condition
s: control/control-no incentive for responding either to the original survey
or the follow-up mailing, control/incentive-no incentive for responding to
the original survey, but did receive a n incentive with the follow-up
mailing, foot/control-received the FITD treatment prior to the mailing and
no incentive in the follow-up mailing, foot/incentive-same as group 3 but
did receive the incentive in the follow-up mailing, incentive/control-
received an incentive with the original mailing but no incentive in the
follow-up mailing, and incentive/incentive-received an incentive with both
mailings.
Six-hundred questionnaires were mailed out to subjects (100 in subjects
in each treatment). Two-hundred questionnaires were mailed to a random group
of subjects without any prior notification. The remaining 400 were mailed after an initial telephone call was made. Interviewers made telephone calls to equal numbers of subjects in each of the four prior notification treatments. Potential subjects were screened by asking whether they had bought a car within the last three years. If they said that they had, they were asked to answer some basic questiones regarding their perceptions toward automobile dealers. A five minutes limit was set for this interview. At the end of the five minutes, subjects were asked if they would be willing to participate in the mail survey portion of this study.
The same quetiones were asked in the high and low involvement treatments
with the difference being the way the question was asked. In the low
involvement interviews, the subjects were read a statement and asked
whether or not they agreed with it. They were also asked why they felt the
way they did about the statement. Once the subject had been screened, that
person received a copy of the questionnaire in the mail regardless whether
or not they had agreed to participate. The questionnaire was mailes within
three days after the initial contact. A second wave of questionnaires was
sent to all subjects who had not responded to the first questionnaure within
10 days.
Subjects were stopped on the street and asked some altruistic requests.
Depending on the question, the subjects were devided into Time condition,
Direction condition or Dime condition. When the subjects in theTime or
Direction condition were asked the question, the experimenter repeated
the questions in neutral tone before requesting the dime. No other words
were spoken by the experimenter until after the subject had responded or
failed to respond to the request fot the dime. Each experimenter ran six
subjects, one man and one woman in each experimental condition. Location
varied from shopping centers to busy streets.
Experimenter A randomly assigned 20 subjects to the Favor conditions,
20 to the Bribe conditions, and 20 to Control condition 1. Experimenter B
assigned 30 subjects randomly to the Favor condition, 30 to the Bribe
condition, and 20 to Control condition 1 and 2. Sex and ethnic background
was recorded based on the subject's voice, and names were recorded as well.
The subjects in all conditions were read an ecology speech. Subjects in
Control condition 1 were then asked directly how many cookies they were
willing to donate. The subjects in the other conditions were told of the
congressman's interest and were requested to permit their name to be sent
to him (Favor condition), offered the chance to have their name sent
(Bribe condition), or not told anything about their name being sent (
Control condition 2). All subjects were then asked how much they were
willing to donate. Subjects in Control condition 2 were told of the
congressional delegation's interest in the matter, making it identical
to the Favor and Bribe condition with the exeption of mentioning that the
subjects name would be sent to the congressman. Nineteen of 179 people
called did not permit the experimenters to reach the point of differential
treatment and were not considered as subjects.
Experiment 1
In all conditions except the control condition the subjects were approached
by an experimenter and were politely asked to perform a task as stated in a
message. If they conceded the experimenter left as if to go to the
bathroom or to get some food. After a couple of minutes subjects, who were
randomly assigned to conditions, in this case the Stop Thief condition, saw
a supposed thief, another experimenter, noisily attempt to steal the belong
ings the subject was watching. All subjects in this condition verbally
stopped the thief from taking the goods and the experimenter thief went
about his way. After the thief had disappeared the original requestor
returned. He thanked the subject for watching the goods. Next depending
upon the experimental conditions they were in, subjects were addressed once
again either by the original requestor (Stop Thief Same) or another
experimenter (Stop Thief Different). The requestor now asked the subject if
they would donate some money to the experimenter for some food. There was
another set of predetermined conditions either (High Need) or (Low Need).
This determined what the requestor said that the money was for. In the high
need condition the money would go for milk and a sandwich. In the low need
it would go for a coke and a piece of cake. If the subject donated he was
thanked and debriefed. If he did not concede then he was asked another
request. Regardless of response to the third request all subjects were
then debriefed.
Subjects in the Thief Same and Thief Different had the
same prior interaction with the original requestor as did those subjects in
Stop Thief conditions. However, instead of letting himself be caught, in
these conditions the thief another experimenter waited until the subject
looked away from the goods he was watching and then stole the goods under
his coat. Once the original requestor returned he said in a surprised
voice my radio is gone. Immediately thereafter either the original
experimenter or another experimenter asked the subject for money either
high need or low need. The subjects in the control conditions were simply
approached by an experimenter and asked for money.
Experiment 2
Same initial procedures as in experiment 1 in
regards to carrying out the initial request to watch goods. In the Stop
Thief conditions the experimenter thief began to pick up the goods
pretended as if the subject had prevented the theft, placed the goods back
and disappeared just as in experiment 1. The rest of this condition follow
ed identically to experiment 1. However, this did not happen in the
No-Thief Same conditions, the initial requestor simply returned from where
he was and thanked the subject for watching the goods. Next the
experimenter asked the subject for a specific amount of money. If the
subject did not comply then he was asked again for anything. In the
No-Thief Different conditions the initial requestor thanked the subject
went about his way, while another different experimenter asked the subject
for the monetary donation. Subjects in the control condition as previously
were just asked directly for money without prior requests.
1) Critical-request-only
(initial telephone contact) control group condition
2) Small-initial-request
condition
3) Large-initial-request condition
4) Critical-request-only
(no telephone contact) control group condition
In group 1) if a subject
consented to the initial message, he or she was told that a 6 page
questionnaire would be sent in a few days. This consent was indicative of
verbal compliance with the critical request.
In group 2) if the subject
agreed to the initial request the following four questions were asked:
1 "Do you consume soft drinks in your household?", 2 "How many different
brands do you usually consume?", 3 "Which brand do you personally prefer?",
4 "How many members does your household have?" After gaining this
information the experimenter then asked the subject at this time about
gaining information on their reaction to cars. The remainder of the
procedure was identical to that of the critical-request-only In group 3)
if the subjects agreed they were then told that a list of all complied was
being complied and that if their help was needed they would be called back
to set up an appointment. At this point regardless of the subjects
compliance with the initial interview request the experimenter asked in the
same way as in the other groups if the subject was interested in providing
their reaction to cars. If they agreed to that then the subject was
informed the questionnaire would be sent out shortly. Within three days of
the initial telephone contact subjects were mailed a cover letter. the 6
page questionnaire, and a return envelope. The address of the false
marketing company was printed on the outside of the envelope to insure
realism. The cover letter informed them that strict anonymity would be
maintained. The sequence of the first six questions was varied so as to
determine who was in which condition. The number of returned questionnairres
measured behavioral compliance. Group 4) subjects were sent the six page
questionnaire identical to that of the other groups, however, without
having any previous telephone contact or written discussion. There was an
attempt to keep control groups and treatment groups similar. That is the
researchers wanted similar people in the groups. This was attempted
through the use of wrong number calls, in order to assess who is home at
what time etc. Subjects were called between 10 a.m. and 5 p.m. at least
one week before mailing the questionnaire. The caller apologized for the
mistaken number and then proceeded to address the questionnaire to the
person who answered the phone. As with the other groups the returned and
completed questionnaire served to measure behavioral compliance.
In the experimental condition the procedure had a candy and soft drink
machine placed in a subject waiting area. The candy machine had a quirk. To
purchase a 20 cent piece of candy, one had to use the exact change of one
dime and two nickels. This was stated on a 6cm by 9cm label located above
the coin slot. The chair on which most subjects were waiting was 2m in front
and .3m to the right of the label.
4 minutes prior to the subjects appointment, an 8 year-old white male
approached the candy machine, placed two dimes in the machine, pulling three
times on the knob of his first choice. When this was unsuccessful, he
pulled three other knobs one time each. If, by this time, the subject had
not spontaneously offered help, the child turned, and politely requested
assistance. As the subject rose, the child pointed to the coin slot,
indicating that he had inserted two dimes. When the child had the correct
change, he asked the subject to get it for him. The interaction took no
more than 2 minutes.
In the control condition the child continued past the candy machine,
returning to his room via a different route. The adult experimenter was
blind as to the experimental condition of the subject.
The procedures included 3 undergraduate psychology majors acting as
experimenters. Each experimenter administered all treatments for the
initial contct. Each experimenter was given a list of names and telephone
numbers. All subjects were initially contacted during the same evening,
between 7:15 p.m. and 9:45 p.m. Each subject was asked for by name. The
experimenter noted the sex of the subject for purposes of future
identification for the second call. After a brief introduction, the
experimenter mentioned he was conducting a survey about peoples attitudes to
ward the energy crisis and inflation. The subject was told that many people
were required to make the survey valid. The subject was asked if he/she
would help by answering several questions for the survey. This they were
informed would take a couple of minutes. The size of the first request was
manipulated by asking different groups of subjects to answer either 5, 20,
30, or 45 short-answer (yes or no) questions for the survey. If the
subject agreed, the questions were asked. Subjects who refused to answer
the specified number of questions were thanked for listening.
A control group was contacted for the initial request. Two days after the
initial request all subjects were called again, making a second request:In
a manner, not to provoke the subject into revealing his/her condition. The
experimenter asked to speak to the initial contact person, introduced
himself as doing a survey, on consumer reaction to the energy crisis and
inflation. Subjects were asked to complete the survey, by answering 55 more
questions. The subjects answer was the dependent measure. If the subject
said no, he/she was thanked. If the subject said yes, the experimenter
fumbled for a few seconds, appeared distressed, and said he had misplaced
the questionnaire and would call back at some later date. The subject was
thanked for his/her cooperation.
The procedures included, subjects in the experimental condition being
contacted at home, by one of five college student experimenters. Depending
upon the treatment to which they were randomly assigned, subjects were
offered either no incentive, $1, or $3 to comply. For each person contacted,
the experimenter identified him/herself and presented an initial request
message.
In the incentive conditions, the experimenter said that the group would
pay them $1 ($3) for their cooperation. If the person agreed, he/she was
given the sign, discussed in the initial message request, and thanked for
his/her help. Half of the subjects in each group were asked their reactions
to the request. This was presentd by the experimenter expressing another
message.
Subsequent to the experimenters message, the subjects were once again
thanked and the experimenter left. After leaving, the experimenter recorded
the address, the person contacted (male/female) and whether or not they
agreed to take the sign.
Two weeks later, a different experimenter returned and delivered the
second request, to pack 25 or 75 envelopes for a recycling publicity
campaign. The experimenters could show subjects the letter to be enclosed.
The experimenter was unaware of the subjects first request status. Subjects
in the double incentive condition were offered an extra $3 to comply. Some,
previously uncontacted persons in the neighborhood were contacted, and,
asked to participate with only a moderate or large request.
Participants were informed that the District Office was showing a
film
on a new health care plan that would soon be available to
them. They were
then asked if they would be willing to view the
film. In experiment 1,
when the participants went into the room
to view the film, a experimenter
introduced herself as either
having high or low credibility (the
independent variable). In
experiment 2, the participants listened to a
recorded message which
accompanied the film instead of hearing in-person
about the
source's credibility.
The subjects were divided into two groups: the questionnaire-first group
and the solicitation-first group. The questionnaire-firstgroup answered a
questionnaire prior to being asked to join theexperiment. The solicitation-
first group was asked to join theexperiment prior to filling out the
questionnaire.
A female experimenter contacted the subjects on weekdays, between
1:00pm and 3:00pm. If a man answered the phone, the experimenter asked for
the lady of the house. Her name was then recorded as to ask for her when
calling back for the second request. Two to threedays after the initial
request, a different female experimentercalled the housewives again on a
weekday, between 1:00pm and3:00pm.
For more information or feedback:
sbb@badgerden.comBaron, 1973
Beaman, Svanum, Manlove, & Hampton, 1974
Cialdini, & Ascani, 1976
Cialdini, Cacioppo, Bassett, & Miller, 1978
Dejong, 1981
Subjects randomly assigned to be in one of the three experimental conditions
were first contacted by a male experimenter over the telephone. The
procedures entailed calls which made either on a Monday or Tuesday evening,
between 7:00 and 9:30 p.m. Those wishing to participate were asked five
simple questions. At the completion of the survey, the subjects were
thanked for their time. Subjects were called two nights later by one of the
two female experimenters, who represented herself as a member of a second
citizen's group. Subjects were asked to participate in another survey, one
which would be much time consuming than the first. Subjects were asked to
compile a list of local residents wishing to participate in the survey.
The survey would actually be conducted in the near future.
Dejong & Funder, 1977
The procedures entailed that each subject was contacted by a female
experimenter over the telephone and asked to participate in a survey for a
local civic group. Subjects in the incentive condition we offered $2 in
exchange for their participation at the start of the conversation, while
subjects in the unexpected incentive group were offered the $2 at the end
of the conversation. Two days after the first call, the same subjects were
contacted over the telephone by a different female experimenter. Also the
control group was telephoned for the first time for thesecond request.
Subjects willing to participate were told that the survey would be conducted
some time in the near future.
Fish & Kaplan, 1974
The procedures included that all four initial contact groups were reguested
to comply with one of the two criterion behaviors discussed, which was
voluntering time or money. The 59 "essay-writing FITD" were given the
opportunity to volunteer their services to a welfare agency. "Listening to
talk" and control groups were given the opportunity to volunteer to a
welfare agency while remaining subjects were reguested to contribute money
to the poverty program. Volunteering time, services to a welfare agency,
and contributing money to a welfare agency were used as the functional and
demanding criterion behaviors. One to two weeks after the first FITD
contact, a second female experimentor working in connection with the Central
Volunteer Bureau, a welfare agency in Detroit community,
approached 38 subjects for money contributions and the other 133 subjects
were approached with an appeal for volunteers. This second experimentor
was blind to the initial treatment condition each of the groups had
received as well as to the nature of the study.
Foss and Dempsey: Study 2, 1979
Foss & Dempsey Study 1, 1979
Foss & Dempsey: Study 2, 1979
Foss & Dempsey: Study 3, 1979
Freedman & Fraser Study 1, 1966
Freedman & Fraser Study 2, 1966
Furse, Stewart, & Rados, 1981
The procedures included that all members of the sample were mailed
questionnaires on attitudes and usage of long distance telephone services,
demographic characteristics of the respondent, and several promotional and
advertising concepts. A university was identified as the sponsoring
organization. All participants who had not returned the questionnaire
within three weeks of the original mailing were sent follow-up letters
and another survey. The cutoff date for returning the surveys was three
weeks after the follow-up letter were sent out.
Hansen & Robinson, 1980
Harris, 1972
Harris, Liguori & Stack Study 3, 1973
Harris & Samerotte, 1976
Reingen & Kernan, 1979
Each experimenter was given a list of names and telephone numbers and each
completed an average of 15 interviews, 3 per weekday. Subjects in the
initial telephone contact conditions were called between the hours of
10 a.m. and 5 p.m. The experimenter introduced him- or herself as
representing a fictitious market research organization. The names of each
subject was recorded so as to later measure behavioral compliance. Just as
each experimenter had a list of subjects those subjects were each assigned
to one of the following four conditions.Pliner, et al., 1974
The area assigned to be covered contained 108 houses; each house was
randomly assigned to one of three experimental conditions. There were
three strengths of intial requests. A small request, a moderate request,
and no prior request. Houses which had originally been assigned either to
the small or moderate initial request condition but at which no one answered
the door on the evening the experimental conditions were established were
eliminated from the experiment. On the evening following the establishment
of the initial request conditions the experimenter who was blind to the
conditions went to each house to collect donations and gave a standard
message.Rittle, 1981
Seligman, Bush, & Kirsch, 1976
Scott, 1976
Tybout, 1978
Wagener & Laird, 1980
Zuckerman, Lazzaro, & Waldgeir, 1979
Created February 23,1996; Last updated February 27, 1996.