Fish, B. & Kaplan, K. (1974).Does A "Foot-In-The-Door" Get You In Or Out?. Psychological Reports, 34,35-42
Attempts to resolve previous discrepant implications generated a theoretical, two-factor model specifying both the degree of intial participant commitment to the message and the active versus the passive nature of FITD reguests. Procedures and measures which entail active FITD compliance and low degrees of initial commitment seem to result in commitment effects; passive compliance and high initial commitment tend toward substitution effects.
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SRS Researcher: Rob Sidelinger, Department of Communication Studies West Virginia University
© Rob Sidelinger, Steve Booth-Butterfield, and the SRS Team, 1996
Created February 21, 1996; Last updated February 21, 1996.