DITF Measurement


Cialdini & Ascani, 1976

The inital verbal compliance was measured by the simple yes or no response with the first request that was made of them. In the control group, this request was the donation of blood in the upcoming blood drive. In the experimental group the request was that the student display a card that advertised the local blood services organization logo. Those who complied were asked to give personal information including their name and telphone number. The extreme-then-critical request grop were asked if they would be willing to join a long-term blood donation program. The following day, those who refused were contacted with the critical request. The number who agreed was recorded and they were asked for their names and telephone numbers.

Behavioral compliance was measured by comparing the lists of those individuals who complied with the verbal request and those who submitted their name and telephone number upon donating blood at the campus blood drive on the following day.


Even-Chen, Yinon, & Bizman:Study 1, 1978

Compliance with the requests was measured by evaluating the acceptance or rejection of the initial request and the subsequent acceptance or rejection of the critical request.


Even-Chen, Yinon, & Bizman:Study 2, 1978

Compliance with the requests was measured by evaluating the acceptance or rejection of the initial request and the subsequent acceptance or rejection of the critical request.


Foss & Dempsey: Study 3, 1979

Verbal compliance to the inital request was assessed by recording the number of respondents who agreed with what was asked in the first request. Behavioral compliance was assessed by comparing the number of people who verbally complied with the request with the number who actually performed the desired behavior of blood donation.


Goldman & Creason, 1981

The response that the subjects gave to the fixed or self-determination request served as the dependent measure.


Miller, 1976

The percentage of subjects that agreed to the second request (the only request in the control condition) served as the one dependent measure that is of interest to door-in-the-face dimensions.


Mowen & Cialdini, Study I, 1980

The respondents were simply scored as to whether or not they complied with the target request based upon condition.


Mowen & Cialdini, Study II, 1980

The respondents were scored simply on whether or not they complied with the target request based on the condition.


Reingen, 1978

The percentage of compliance, and the amount donated across each condition served as the dependent measures for this study.


Reingen & Kernan, 1979

The DITF technique was measured by experimenters calling subjects and presenting them with the initial large request. Regardless of compliance, subjects were requested to complete a 6-page survey that would be mailed to them. If the subject agreed to complete the survey, it was considered compliance with the initial request. There were two control groups. The first control group was asked by phone only to agree to complete the survey. The second control group was sent the survey with no telephone contact.


Schwarzwald, Raz, & Zvibel, 1979

See procedures.


Shanab & Isonio, 1979

See procedures.


Shanab & O'Neill, 1980

See procedures.

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Created February 27, 1996; Last updated February 27, 1996