Michelle Pheiffer, My Co-Star and Close Personal Friend, (Who is Also One of the Sexiest Women in the World) Is Ruining Your Life General Purpose: Explore the effects that media images of beauty and sexuality have on our self concepts and actions. Spotlight Outline I. Once Upon A Time I Was Famous, Really . . . Kinda A. The Children Nobody Wanted - made for TV movie starring Michelle Pheiffer and Steve. The movie is actually the story of Steve's uncle who adopted two boys who were stuck in an institution with mentally ill adults. B. They Say Michelle is Sexy II. Beauty Images in the Media (Myers & Biocca, 1992) A. Examples - Rocker (tons of images of thin, beautiful, healthy people) B. Proportion of Thin and Fat Portrayals 1. 60-80% of female models are describes as thin 2. 5-10% are what you would call overweight 3. Very few are "normal size" women 4. In real life, 1 in 3 women are obese. 5. Male models are depicted more like real men, although some exaggeration still exists with thin, hunky male models. C. Diet Ads - rare in male magazines but pitched at all ages of women D. Playmates, Miss America, and Models - In the 60's and 70's, women models were about 6% leaner than the average American women. In the 80's and 90's, this figure changed to about 20%. Interestingly, in real life, all Americans have gotten heavier. III. Health, Beauty, and Sexuality (Cognitive Effects) A. Message Equates Health with Appearance 1. Cool People are Thin and Healthy 2. Uncool People are Fat and Unhealthy B. Good Health is Not Good Image 1. Image is Distorted and Unhealthy 2. Take Body Fat Percentage - a good indicator of true health. For men, 10-15% body fat is normal, 20% is considered obese. For women, 15-20% is normal. Women need more body fat for childbearing. IV. Women and Weight Loss - Behavior Effects (Wolf, 1991) A. Percentages of Women Dieting - 75% of all women are dieting at one time. Virtually every woman has dieted in her life. B. Body Satisfaction - 50-80% of teenage girls are dissatisfied with their bodies. 25-35% of them are actually overweight. The number one goal of professional women surveyed is to lose 5-10 pounds. C. Eating Disorders - up to 20% of women have been bulimic at one time. Five percent of women suffer from anorexia nervosa (psychological disorder) which can lead to death. V. Media Exposure and beliefs A. Goals of study - link exposure to "thin" media images to beliefs about dieting, appearance. B. Sample and Methods 1. Participants - college males and females 2. Procedure - complete several self report surveys on media exposure and beliefs and attitudes C. Surveys 1. Eating Disorders, Body Dissat, Drive for Thinness, and Perception of Women (men only on this last one) all these measures assess beliefs and ATTs about beauty, thinness, and dieting 2. TV and Magazine Exposure how often you watch/read messages like: Melrose Place 90210, Fashion and Fitness magazines D. Results for Women 1. More Magazine Reading (No TV Effects) 2. More fitness (2+) and more fashion (3+) mags, more negative effects moderate small E. Results for Men 1. More "Thin" TV (MP, 90210) and More Mags More Negative (small) F. Study Conclusions 1. Small effects for both males and females more exposure to "thin" media, more negative 2. Correlated Survey, Causality? hey, this isn't a causal design, so we can't claim from this data that exposure caused this, but it is consistent with other data. VI. Unit Conclusions A. Cultivation effects - In the mass media, there are many images of lean, curvaceous women. These images are actually uncontradicted. Women think they have to be lean, and some men think their girlfriends/wives should be that lean. B. Modeling Effects - Girls model after images in media. Guys also suffer from modeling effects. They wonder why their girlfriends don't look like that. C. Who Do you want to Be and Why? you see the media influence on our beliefs and behaviors. Is this what you really want in your own life?
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