General Purpose: Summarize the processes and effects of mass media. Unit Outline I. Major Points A. Message ---> Process ---> Effects B. The Message Is the Message II. Pattern of Effect Sizes A. Most Effects Small to Moderate - mass media does not have a huge impact. B. Stronger Effects on "Vulnerable" Receivers - for example, men are more vulnerable to porno messages. C. Effects Moderated by Social Reality - cultivation theory III. Major Conclusions A. People Influence People With Mediated Messages B. Media Influences Best Without Contradiction - the less educated you are, more of an impact C. Effects Operate Without Your Awareness D. And the Truth Will Set You Free - most messages are not having a positive effect.
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