General Purpose: To introduce the concepts, components, and definitions of communication.
Unit Outline
I. Communication
A. Definition - process of stimulating meaning in the minds
of others through the use of verbal and non-verbal
messages
B. Components
1. Source - originator
2. Message - coded meaning (Examples - English
language, Cobol, etc.)
3. Receiver - target of message (recipient)
4. Channel - means of transmission
5. Feedback - how the receiver responds
6. Encoding - what the source does (the step from
meaning to message)
7. Decoding - from message to meaning
8. Noise - anything that interferes with communication
9. Three Goals -
a. To inform people, share information
b. To relate, to connect, have relationships
c. To influence
B. Putting Media in the Model (Tech Device) - screen,
projector, etc.
II. Models of Communication
A. Basic Model - see page 3
B. Mediated Model (add media) - see page 3
III. Types of Communication
A. Two Dimensions of Communication
1. Number of Communicators
Interpersonal-one to one
Mass-one to many
2. Use of Technological Device - see page 4 & 5
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