Comm 221 --- Objectives for Test 1 Fall 1997

1. Define persuasion.

2. Define attitude and compare it to beliefs and emotions.

3. Compare and contrast persuasion with influence.

4. Write the main point of the Elaboration Likelihood Model.

5. List in brief statement form the seven theorems of the ELM (no phrases).

6. Draw the complete ELM diagram.

7. Define argument and then compare and contrast the differences between strong versus weak arguments.

8. Define cue and provide an example of cue in the correct mental state.

9. Explain in ELM terms why and how arguments produce attitude change.

10. Compare and contrast the cognitive state of high versus low EL.

11. Compare and contrast the central versus the peripheral route on outcomes.

12. Describe three practical implications of the ELM for applied persuasion.

13. Describe the optimum conditions for the proper use of influence cues.

14. Write the decision rule for each of the six influence cues.

15. Select three influence cues and give three different examples of each cue operates.

16. Select the remaining three influence cues, then construct your own example of how to apply each cue to a real-world situation.

17. Discuss the importance of the ABC model for the study of persuasion.

18. Define and describe the two factors that improve attitude-behavior consistency.

19. Provide a communication example of using each factor than enhances attitude-behavior consistency.

20. Discuss the ethical/moral implications of central versus peripheral persuasion from the source's perspective.


Objectives that ask you to Discuss, Describe, Explain, Compare and Contrast require longer, narrative responses. I expect strong writing here. Objectives that ask you to List, Exemplify, Write, Define require direct, but briefer replies. Point values will also indicate the length and style of responding.

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Posted on September 14, 1997; Steve Booth-Butterfield