Research

I enjoy doing research, particularly from a quantitative perspective. In this page I'll outline my main research lines with a brief description of what I'm doing and where I'm going. If you have information that might be useful to me, let me know at drsbb@mindspring.com.

Healthy Influence

Healthy Influence is the application of persuasion theory and research to health contexts. I have been surprised to discover just how effective persuasion is in a variety of lifestyle choices that play a critical role in a person's health. (I've also been surprised at how mindless people are about their health and lifestyle. Our country doesn't need health care reform; it needs persuasion.)

This has been a major area of work for me for the past 10 years or so. It was clearly important in my work with the Federal government. As the branch chief with the Health Communication Research Branch at NIOSH we were vitally interested in understanding how to communicate health and safety messages in very large field settings that involve literally millions of people. If you thought lab research was challenging, try and make a theory work with 1.1 million fire fighters on a budget of $25,000! (Faster, better, cheaper!)

I have been actively pursuing a variety of outlets with this idea ranging from classroom assignments, special seminars, and grants. The later category is a major committment for me of late beginning with my work at the Mary Babb Randolph Cancer Center at WVU and continuing with my appointment to the newly funded Health Promotion and Disease Prevention Research Center.

I am also involved in a joint project between WVU and the Center for Science in the Public Interest. This rolling campaign is exploring media interventions to influence people to use low-fat milk instead of that awful, artery-clogging whole and 2% milk that will give you heart disease and milk-breath! (Can you imagine how much my wife must enjoy this new line of research?) The new evaluation campaign will take a stronger theoretical look at the impact of this intervention.




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Copyright © Steve Booth-Butterfield, 1995-2002
Most recent revision May 17, 2002.