Steve's Primer of Practical
Persuasion and Influence

Table of Contents

  1. Foundations . . . In The Beginning
  2. Attitude-Behavior Consistency . . . The ABCs
  3. Dual Process Models . . . Hmmm, I'm Thinking, Maybe
  4. The Cues of Life . . . Does It Come in Red?
  5. The Stages of Change . . . One Step at a Time
  6. Attribution . . . Why? I'll Tell You Why
  7. Consistency . . .Klong! That Does Not Compute
  8. Inoculation . . . Ouch! But It's Good for You
  9. Social Judgment . . .Grrr, For Me or Agin Me
  10. Reactance . . . But I Wanted That One!
  11. Sequential Requests . . . Ah-One, Ah-Two
  12. Message Characteristics . . . It's All in the Way You Say It
  13. Classical Conditioning . . . Ding-dong!
  14. Reinforcement . . . For Me?
  15. Modeling . . . Monkey See, Monkey Do
  16. Obedience . . . Only Following Orders, Sir



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Updated October 11, 2004; Copyright © SBB, 1996-04