V. Quick Review

  1. Persuasion
    1. Process of Change
    2. Requires Communication
    3. Focuses upon Attitude
    4. Source communication that produces a change in receiver attitude.

  2. Attitude
    1. Evaluation of object of thought
    2. Mental yardstick of good-to-bad

  3. Influence
    1. Influence is the Global or Umbrella Term
    2. Persuasion is Subordinate Term


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Updated March 21, 1996; Copyright © SBB, 1996