IV. Persuasion versus Influence

  1. A Big Distinction
    1. Persuasion --- changing attitudes --- internal change
    2. Influence --- showing the behavior --- external change

  2. Public Conformity and Private Acceptance
    1. Both = Attitude-Behavior Consistency
    2. Conflict = Situational Constraint

  3. Ordered Relationship
    1. Influence is the Global or Umbrella Term
    2. Persuasion is Subordinate Term


Back to Persuasion Foundations Main Page


Updated March 21, 1996; Copyright © SBB, 1996