I. Overview

  1. Mental State Determines Influence

  2. Routes to Persuasion

    1. Central Route
    2. Peripheral Route

  3. Many Uses of "Elaboration"

    1. an Elaboration
    2. Elaboration Moderator
    3. Elaboration Likelihood
    4. Elaborative Processing

  4. Overview of ELM

  5. ELM Postulates

  6. Applications

  7. Practical Implications

  8. Read More About It


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Updated August 21, 1996; Copyright © SBB, 1996