II. The Rules of Consistency

  1. People Expect Consistency
    1. My behavior is consistent with my self-concept

  2. Inconsistencies Create Dissonance
    1. Uncomfortable and tense subjective experience
    2. Stress-like physiology
    3. If dissonance was a pill, you wouldn't buy it

  3. Dissonance Motivates Desire for Consistency
    1. Reduce dissonance by changing perception of Behavior
    2. Reduce dissonance by changing perception of Self


Back to Dissonance Main Page


Updated March 21, 1996; Copyright © SBB, 1996