X. Implications

  1. Worse Is Best
    1. more inconsistency, more diss, more change

  2. Interesting Explanation for Counter-Intuitive Behaviors
    1. Hazing, Boot Camp, Grad School
    2. Abusive Relationships
    3. Relatively Small Advertising Effects (Politics)

  3. Internal and External Attribution

  4. Consequences of Failed Persuasion


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Updated March 21, 1996; Copyright © SBB, 1996