X. Implications

1. Worse Is Best
   1. more inconsistency, more diss, more change

2. Interesting Explanation for Counter-Intuitive Behaviors
   1. Hazing, Boot Camp, Grad School
   2. Abusive Relationships
   3. Relatively Small Advertising Effects (Politics)

3. Internal and External Attribution

4. Consequences of Failed Persuasion

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Updated March 21, 1996; Copyright © SBB, 1996