VIII. Selective Exposure, Brock & Balloun, 1967

  1. Putting Yourself in a Position to Receive

  2. Method
    1. Recruit smokers and non-smokers to evaluate headphones
    2. If you hear interfering static, press button to reduce noise
    3. Editorials about tobacco and cancer (Pro- and Anti-Editorials)

  3. Results
    1. Non-smokers pressed button during Anti-Tobacco Editorials
    2. Smokers pressed button during Pro-Tobacco Editorials

  4. Replicated with Religiosity and Christian Information

  5. What's Going On?


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Updated March 21, 1996; Copyright © SBB, 1996