IX. Doing Dissonance

  1. Planning Is Crucial

  2. Get and Hold Internal Attribution
    1. Free Choice
    2. No Rewards
    3. No External Excuse

  3. Cause Negative Inconsistency
    1. Get Behavioral Committment - they should actually do the inconsistency
    2. Let them do the work - don't you criticize their "stupidity"

  4. Focus on Behavior, not Self Concept
    1. Let attitude change toward Behavior be your Goal
    2. Avoid direct attacks on Self Concept

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Updated March 21, 1996; Copyright © SBB, 1996