IX. Doing Dissonance

1. Planning Is Crucial

2. Get and Hold Internal Attribution
   1. Free Choice
   2. No Rewards
   3. No External Excuse

3. Cause Negative Inconsistency
   1. Get Behavioral Committment - they should actually do the inconsistency
   2. Let them do the work - don't you criticize their "stupidity"

4. Focus on Behavior, not Self Concept
   1. Let attitude change toward Behavior be your Goal
   2. Avoid direct attacks on Self Concept

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Updated March 21, 1996; Copyright © SBB, 1996