II. Ding-Dong: Classical Conditioning

  1. Pavlov and Pavlov's Dog
    1. Russian physiologist and serendipity
    2. Lab assistant and feeding time
    3. Pavlov discovered a basic form of change

  2. The Basic Paradigm
    1. An Unconditioned Stimulus elicits Unconditioned Response (building block)
    2. Repeatedly Pair Conditioned Stimulus with Unconditioned Stimulus (trials)
    3. Eventually Conditioned Stimulus will elicit Unconditioned Response (change)
    4. Classical Conditioning Paradigm

  3. Paradigm Examples
    1. Animals (feeding, walking, etc)
    2. TV ads (sex, fun, excitement)
    3. Blue Light Special

  4. Cool Illustration: Uniform color and Aggression (Frank & Gibvich, 1988, JPSP)
    1. Two video clips of an aggressive football play with black uniform or nonblack
    2. Clip shown in "color" or "black and white" version
    3. Knowledgeable fans rate "meaness" of play
    4. Outcomes
    5. Play rated as "meaner" with black uniform and "color" clip only

  5. Summary Points
    1. Build on existing S-R bond
    2. Pair two Ss over time
    3. Primitive, affective, non-cognitive



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Updated March 21, 1996; Copyright © SBB, 1996