III. The ABC Model

1. Enhancing ABC
   1. Attitude must be Accessible
   2. Attitude must be Relevant

2. Accessible
   1. synonyms --- active, available, in memory
   2. Distraction or thoughtlessness can suppress Attitude
   3. Not active, therefore not applied

3. Relevant
   1. synonyms --- important, useful, adaptive
   2. Not salient, therefore not applied

4. Obviously: Make Attitudes Accessible and Relevant

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Updated March 21, 1996; Copyright © SBB, 1996