III. The ABC Model

  1. Enhancing ABC
    1. Attitude must be Accessible
    2. Attitude must be Relevant

  2. Accessible
    1. synonyms --- active, available, in memory
    2. Distraction or thoughtlessness can suppress Attitude
    3. Not active, therefore not applied

  3. Relevant
    1. synonyms --- important, useful, adaptive
    2. Not salient, therefore not applied

  4. Obviously: Make Attitudes Accessible and Relevant


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Updated March 21, 1996; Copyright © SBB, 1996