INDIRECT PLAN PORTFOLIO

Respond to the four cases below and analyze the writing contexts for each case. This portfolio is worth about 20% of your grade, and is due by 11:30am on the date specified on the syllabus. Here's a quick overview of what I'm asking you to do for this portfolio:

WRITING ASSIGNMENTS FOR THE INDIRECT PLAN PORTFOLIO

You will find details for each case on the pages listed in Chapters 10 and 11 of Thill and Bovee's Excellence in Business Communication (3rd ed.). Since I am giving you only the highlights of the cases, please make sure you look at the full situation described in the textbook. I've listed the relevant page number(s) for each case.

Also, you will find guiding questions for analyzing the writing context of each case on a separate web page. You do not have to answer every question that I list, but I would like you to tell me something about how you view the audience and purpose of each of the cases to which you respond, what effect you intend your memo or letter to have, and how you are positioned as the writer in each of the cases. In other words, context notes help me see what assumptions you are making about the writing situation and how those assumptions influence some of your choices in terms of tone, format, level of detail, approach, etc.


  1. Refusal to Extend Credit: The Banc One Case (p. 230)

    Your task: Write a memo to all branch managers which includes the text of a form letter that can be sent to customers to explain Banc One's decision to suspend the IRS refund loan program. Be sure to write an analysis of the writing context for this case. Run through the checklist on p. 220, too.


  2. Bad News about a Job: Form letter to unsuccessful candidates for a high-level job (p. 231)

    Your task: draft a form letter to send to the applicants. All copies will be individually addressed to recipients but will carry identical messages. Be sure to write an analysis of the writing context for this case. Run through the checklist on p. 222, too.


  3. Persuasive Request for Action: Letter Offering Wellness Incentive at Johnson and Johnson (p. 257)

    Your task: Write a memo or letter introducing the "Live for Life" program and persuading workers to participate in the new wellness campaign. Be sure to write an analysis of the writing context for this case. Run through the checklist on p. 238, too.


  4. Last Chance Collection Letter: Letter from Rancho San Diego Vision Care Center (p. 262)

    Your task: Before you turn over an account to a collection agency, draft a final letter to be sent to the non-paying customer . Be sure to write an analysis of the writing context for this case. Run through the checklist on pp. 252-53, too.


DEADLINE

Each case requires a one-page response and a one-page context analysis.

Print a hard copy of your responses to the four cases and of your context analysis for each case. Turn in everything (roughly 8 pages) by 11:30 am on the date specified on the syllabus.

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