Emily Rodgers is interested in merchandizing, and she has done her groundwork
in grand fashion. She has interviewed Jean-Marie, proprietor of the
BAH¤A Surfshop here in town. Jean-Marie specializes in beach- and
surfing-wear, along with a small line of swimming and surfing equipment.
He is largely self-trained, but his success depends entirely in a good
understanding of production and distribution on one end and on the presence
and tastes of the consuming public on the other. Emily explains that the
first concern in merchandizing is keeping an eye on the budget and maintaining
a good relation with suppliers. Once the appropriate articles are in the
store, organizing and displaying them is the highest priority. If
neither the owner nor the customer can find that beautiful swimsuit, it well
never be worn -- nor purchased. And of course all this depends on the
weather -- a rainy or chilly season means fewer tourists and thus fewer sales.
Like many businesses in Les Sables, much of their business depends very
heavily on the vacation season.